She sends her rГ©sumГ© to EcoModa without a photograph, thus securing an interview.ДЄrmando Mendoza, EcoModa's new president, is the smart, handsome, and well-educated son of the company's retired co-founder Roberto Mendoza. After searching unsuccessfully for a job to match her education and experience, she applies for a position as the secretary to the president of EcoModa, a highly successful, trendy fashion manufacturer/retailer founded by two families, the Mendozas and the Valencias. Though she has a masters degree in finance and graduated at the top of her class, Betty has been unable to secure a job interview, because, she claims, her ugly photograph ruins her otherwise impressive rГ©sumГ©. She becomes Armando's accomplice in a clandestine scheme to save EcoModa from financial ruin and they become romantically involved. Betty constantly faces the scorn of EcoModa's attractive manager-owners but proves herself indispensable to EcoModa's new president, Armando Mendoza. 5 Original Colombian version in other countriesД«eatriz Aurora PinzГіn Solano, Betty, is an unattractive but brilliant economist working as a secretary at a fictitious Colombian fashion empire, EcoModa.It is also considered as the most popular Colombian telenovela and one of the most popular television shows in the world.

In addition, the premiere episode doubled and in some cases nearly tripled its prior audience among all key demographics.Дue to the success of re-runs aired in the United States, in June 2009, Yo soy Betty, la fea re-aired in MГ©xico on Canal de las Estrellas.Д«etty, la Fea has been generated for bringing the telenovela to new levels of success and became the first telenovela to have been remade worldwide. Eight years after the telenovela's original run, the highly anticipated return of the original version of Yo Soy Betty, La Fea delivered impressive ratings for the network, attracting over one million viewers, more than half a million of which were adults aged 18вЂ“49. In the United States, both the comedy-drama hit Ugly Betty and Televisa program La Fea MГЎs Bella are based on the Colombian soap opera.Д«etty, la Fea re-aired on Spanish-language U.S. More than a dozen versions of the telenovela have been made in other countries. Yo soy Betty, la fea ('I am Betty, the ugly') is a telenovela filmed in Colombia, written by Fernando GaitГЎn and produced between 1999 through 2001 by the Colombian network RCN (Radio Cadena Nacional) in cooperation of Venezuelan network RCTV (Radio Caracas Television).

Betty la fea before and after